From ICP research to qualified calls on your calendar
Most cold email agencies are a black box. Here's exactly what we do, step by step — infrastructure, copy, list building, and everything in between.
Our full campaign process
Every campaign follows the same rigorous framework. Nothing is templated. Everything is built specifically for your agency and your ICP.
ICP Research & Prospect List Building
Before a single email is written, we spend time understanding exactly who your ideal client is — not just industry and size, but the specific person who feels the pain your service solves. We build a hand-verified list of decision-makers who match that profile precisely.
We don't buy scraped lists. Every contact is sourced and verified by our research team. Average list quality: 90%+ verified deliverability before we send a single email.
Email Infrastructure & Deliverability Setup
Getting into the inbox is a technical problem most agencies ignore. We don't. We build a dedicated sending infrastructure for your campaigns that's separate from your primary domain — protecting your reputation while maximizing deliverability.
We never send from your primary domain. Your brand reputation is protected. Our infrastructure is built specifically to land in primary inboxes — not promotions, not spam.
Sequence Strategy & Copywriting
Cold email is a copywriting problem. We write sequences designed around your ICP's specific pain points, your agency's unique value proposition, and the psychology of getting a busy decision-maker to reply. Every email is personalized — not just the first name, but context that shows we know their world.
Campaign Launch & Ongoing Optimization
Once infrastructure is warm and copy is approved, we launch. We monitor daily — open rates, reply rates, positive vs. negative sentiment, bounce rates. We iterate on subject lines, opening hooks, and CTAs based on real data, not guesses.
Attribution & Deal Tracking
Our performance model only works if attribution is airtight. We track every prospect we contacted, every reply, every booking, and every deal closed — so there's never any ambiguity about which clients came from our campaigns. You get full visibility.
Every prospect we reach out to is logged with timestamps and status. When a deal closes, we cross-reference our outreach log and agree on attribution together. No grey area. No disputes.
From onboarding to first qualified call
Here's a realistic breakdown of what happens and when. Most clients see their first qualified call within 21–30 days of campaign launch.
Onboarding Call & ICP Definition
We run a deep-dive onboarding session to understand your offer, your best clients, your positioning, and your sales process. We align on the ICP, outreach angle, and success criteria before anything is built.
List Research & Infrastructure Build
Our research team builds your prospect list. Simultaneously, we set up dedicated sending domains and begin the mailbox warm-up process — this is non-negotiable for deliverability.
Copywriting, Sequence Build & Approval
We write your full email sequences and submit for your review and approval. You sign off before anything goes out. Revisions are included — we don't send until you're satisfied.
Campaign Launch
We go live. Emails begin going out to your target prospects. From this point forward, you'll receive weekly performance reports and we manage all responses and booking.
First Qualified Calls on Your Calendar
This is our target window for your first qualified call. If we haven't delivered a qualified discovery call within 30 days of campaign launch, you owe us nothing — ever. That's our guarantee.
Ready to see this process
work for your agency?
Apply in 3 minutes. If you're a fit, we'll schedule an onboarding call to map out your ICP and campaign strategy — at no cost to you.