From cold email to qualified calls on your calendar
No black boxes. Here's exactly what we do — list building, infrastructure, copy, attribution.
The full campaign process
Every campaign follows the same rigorous framework. Nothing is templated — built specifically for your agency and your ICP.
ICP Research & Prospect List Building
Before a single email is written, we understand exactly who your ideal client is — not just industry and size, but the specific person who feels the pain your service solves. We build a hand-verified list of decision-makers who match that profile precisely.
We don't buy scraped lists. Every contact is sourced and verified by our research team. Average list quality: 90%+ verified deliverability before we send a single email.
Email Infrastructure & Deliverability
Getting into the inbox is a technical problem most agencies ignore. We build dedicated sending infrastructure separate from your primary domain — protecting your brand reputation while maximizing deliverability.
We never send from your primary domain. Our infrastructure is built to land in primary inboxes — not promotions, not spam.
Sequence Strategy & Copywriting
Cold email is a copywriting problem. We write sequences around your ICP's specific pain points and your agency's unique value proposition. Every email is personalized — not just the first name, but context that shows we know their world.
From: sarah.l@techflow.com · Sarah Liu, CMO
Re: Quick question about TechFlow's pipeline
Campaign Launch & Ongoing Optimization
Once infrastructure is warm and copy is approved, we launch. We monitor daily — open rates, reply rates, sentiment, bounce rates. We iterate on subject lines, opening hooks, and CTAs based on real data.
Attribution & Deal Tracking
Our performance model only works if attribution is airtight. We track every prospect we contacted, every reply, every booking, and every deal closed — so there's never any ambiguity about which clients came from our campaigns.
Every prospect is logged with timestamps and status. When a deal closes, we cross-reference our outreach log together. No grey area. No disputes.
Onboarding to first qualified call
Most clients see their first qualified call within 21–30 days of campaign launch.
Onboarding Call & ICP Definition
We run a deep-dive session to understand your offer, your best clients, positioning, and sales process. We align on the ICP, outreach angle, and success criteria in writing before anything is built.
List Research & Infrastructure Build
Our research team builds your prospect list. Simultaneously, we set up dedicated sending domains and begin the mailbox warm-up — this is non-negotiable for deliverability.
Copywriting, Sequences & Approval
We write your full email sequences and submit for your review. You sign off before anything goes out. Revisions are included — we don't launch until you're satisfied.
Campaign Launch
We go live. Emails begin reaching your target prospects. From this point you receive weekly performance reports and we manage all responses and calendar bookings.
First Qualified Calls on Your Calendar
This is our target window. If we haven't delivered at least one qualified discovery call within 30 days of launch, you owe us nothing — ever. That's the guarantee.
What it actually takes to hit your number
Adjust your numbers. Watch the funnel calculate in real time — emails needed, calls booked, revenue generated.
Assumptions: 4% email reply rate · 50% of replies book a call · 25% of calls close.
Industry-standard cold email benchmarks.
You pay us nothing until each one signs
All our campaigns are built around your specific ICP — the numbers above are based on industry-standard cold email conversion rates. Your actual results depend on your offer, sales process, and market. We don't promise every email converts. We do promise we won't charge you unless calls land.
You've seen the process.
Now let's run it for you.
Apply in 3 minutes. If you qualify, we'll map your ICP and campaign strategy — at no cost to you.