No retainers. No risk.
You only pay when you win.

We maintain a shared, timestamped log of every prospect we contacted. When a new client signs, we cross-reference that log together. We also use unique booking links per campaign so every call booked through our outreach is tracked at source. If there's any doubt, we review the data together — the record is transparent on both sides. We've built the attribution system specifically to eliminate grey area.

We define a qualified lead together during onboarding. The baseline: a decision-maker from your target industry and company size who has booked a discovery call and shown genuine purchase intent. They're not a referral from your existing network. They're a cold prospect who we reached, engaged, and converted into a booked call through our outreach. We agree on the exact definition in writing before we start.

We deliver qualified decision-makers to your calendar. Closing them is your responsibility — and that's by design. You know your service, your pricing, and your sales process better than anyone. If you're consistently not closing the leads we send, that's worth examining — it could be pricing, positioning, or the sales call itself. We can flag patterns from our side, but the close is yours. If leads are arriving unqualified or misaligned with what we agreed, that's on us and we'll fix it immediately.

Every prospect we contact is added to a shared tracking sheet with contact details, outreach date, response status, and booking date. We use a unique booking link per campaign so every booked call is tagged to our outreach. We also use UTM parameters if you have a website-based booking flow. When a deal closes, we check: was this contact on our list? Did they book through our link? Both together confirm attribution. Simple, clean, and impossible to game.

It depends. We work with agencies that have a proven offer and at least one or two reference clients or case studies. If you're brand new with no track record, cold email will be hard to convert — prospects will ask for proof and you won't have it yet. Our model works best when you can close a discovery call, which means having credibility and a clear offer. If you have a handful of happy clients and a defined service, we're worth talking to.

Our target is 21–30 days from campaign launch. The first 14 days are setup — list building, infrastructure, copywriting, and approval. Then we launch, and the typical window for the first qualified call is 7–16 days after that. We set 30 days as our formal SLA: if you haven't had a qualified discovery call within 30 days of launch, you owe nothing.

No. We operate on an exclusivity model within your ICP. If we're running campaigns targeting e-commerce brands for your paid media agency, we won't simultaneously run the same campaign for a competing agency targeting the same market. Your ICP is protected for the duration of our engagement. We'd rather work deeply with fewer partners than create conflicts — it also produces better results.