The Performance Model

No retainers. No risk.
You only pay when you win.

The traditional agency model is broken. You pay thousands per month regardless of results. Our model is different — we only make money when you make money.

How the fee works

Completely aligned incentives

We only get paid when a prospect we generated becomes a paying client of yours. Our fee is exactly one thing: the new client's first month retainer — collected once, after the deal is signed.

  • You close a $5,000/month client → you pay us $5,000, once.
  • From month two onward, that client is 100% profit for you.
  • We don't close the deal — we deliver the opportunity. You close it.
  • No deal closed = no fee. Simple.
Example: $6,000/month client
You pay us upfront $0
Monthly retainer to Closr $0
Client signs at $6,000/month
Our one-time fee $6,000 (month 1)
Your profit month 2+ $6,000/month
12-month client value to you $66,000
Net result: You invested $0 upfront and $0 in retainers. You paid $6k from new revenue — and kept $66k over the first year from one client.
Side by Side

Closr vs. traditional retainer agencies

See exactly how the models compare — and why the math works so heavily in your favour with Closr.

What you're comparing Closr Performance model Traditional Agency
Setup / onboarding fee $0 $2,000 – $10,000+
Monthly retainer None $3,000 – $8,000/month
Cost if zero results delivered $0 Full retainer, every month
When you pay Only after closing a client Upfront & monthly regardless
Fee structure Client's first month retainer (once) Fixed monthly fee forever
Performance guarantee Yes — 30-day guarantee Rarely, if ever
Risk to your agency Zero All of it
Aligned incentives 100% — we eat what we kill No — paid regardless of results
Attribution transparency Full tracking & audit log Varies — often opaque
Common Questions

Objections, answered honestly

These are the real questions we get from agency owners considering the performance model. Here are straight answers.

We maintain a shared, timestamped log of every prospect we reached out to. When a new client signs with you, we cross-reference that log together. We also use unique booking links per campaign so every call booked through our outreach is tracked at the source. If there's ever any doubt, we review the data together — the record is transparent on both sides. We've built the attribution system specifically to eliminate any grey area.
We define a qualified lead together during onboarding — but the baseline is: a decision-maker from your target industry and company size who has booked a discovery call with your team and shown genuine purchase intent. They're not a referral from your existing network. They're not someone who stumbled on your website. They're a cold prospect who we reached, engaged, and converted into a booked call through our outreach. We agree on the exact definition in writing before we start.
We deliver qualified decision-makers to your calendar. Closing them is your responsibility — and that's by design. You know your service, your pricing, and your sales process better than anyone. If you're consistently not closing the leads we send, that's a signal worth examining — it could be pricing, positioning, the sales call itself, or the wrong ICP. We can flag patterns we see from our side, but the close is yours. That said, if leads are showing up unqualified or misaligned with what we agreed, that's on us and we'll fix it immediately.
Every prospect we contact is added to a shared CRM or tracking sheet with contact details, outreach date, response status, and booking date. We use a unique Calendly or booking link per campaign so every booked call is tagged to our outreach. We also use UTM parameters if you have a website-based booking flow. When a deal closes, we run a simple check: was this contact on our list? Did they book through our link? Both of those together confirm attribution. It's simple, clean, and impossible to game.
Honestly — it depends. We work with agencies that have a proven offer and at least one or two reference clients or case studies. If you're brand new with no track record, cold email is going to be hard to convert because prospects will ask for proof and you won't have it yet. Our model works best when you can close a discovery call — which means having credibility, case studies, and a clear offer. If you're pre-revenue or brand new, we'd suggest building that proof first. If you have a handful of happy clients and a clear offer, we're worth talking to.
Our target is 21–30 days from campaign launch. The first 14 days are setup — list building, infrastructure, copywriting, and approval. Then we launch, and the typical window for the first qualified call is 7–16 days after launch. We set 30 days as our formal SLA: if you haven't had a qualified discovery call booked within 30 days of launch, you owe us nothing. We stand behind that guarantee.
No. We operate on an exclusivity model within your ICP. If we're running campaigns targeting e-commerce brands for your paid media agency, we won't simultaneously run the same campaign for a competing paid media agency targeting the same market. Your ICP is protected for the duration of our engagement. We'd rather work deeply with fewer clients than spread thin and create conflicts — it's also better for results.
🛡

The 30-Day Guarantee

If we don't deliver at least one qualified discovery call within 30 days of campaign launch, you owe us absolutely nothing — not now, not ever. No fine print. No "we tried our best" clause. If we don't perform, we don't get paid.

This is how confident we are in the process.

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